Introduction
With the increasing number of advertisements, attention spans are getting shorter and shorter every day. Tons of companies are trying hard to get their products or services noticed, mainly because they want to generate income.
However, using traditional mass marketing may seem a bit unfavorable today. Instead, humorous ads are known to be an effective way to encourage engagement from the audience and stay connected to the market.
Why Use Humor in Advertising?
One of the main purposes of using humor in advertising is to catch people’s attention.
How many times do you walk or drive towards your home or office without noticing the countless advertisements on the side of the road? This is because traditional advertising does not interest people in one way or another.
Furthermore, funny advertisements build an emotional relationship between the brand and the viewer. In this fast paced world where “stress” is becoming a part of our everyday lives, people simply want to be entertained.
When the brand is able to provide a good joke to its viewers, it then creates an emotional impact that information alone just can’t.
Does humor advertising really sell?
Everyone likes a good joke but advertising companies should understand what constitutes a good joke. Balance is the key in humorous advertisement. You have to recognize if the humor is linked properly to the information you are trying to convey.
Funny advertisements that do not offer relevant information about a certain product or service often fall flat. Mainly, they cause confusion to the audience and worse, offend them.
According to Michael Curran, author new research conducted by Ace Metrix, “Messages must be built of substance and should use humor as a supplement – not a replacement – to create the most effective ads.
Funny ads drive other great advertising attributes such as attention and likeability. However, low information and relevance on many funny ads results in creating lower desire for the advertised products than non-funny ads.”
Humorous advertisements have proven effective for many big brands. Marketing experts refer to humor as an important factor in forming positive relationships.
When people notice you and like you then there is a big possibility that people will buy from you.
Top 10 Funny Advertisements
Aquafresh Flexigel: Ear
Source link: http://adsoftheworld.com/media/print/aquafresh_flexigel_ear
Coca-cola Light
Source link: http://adsoftheworld.com/files/coca-light.jpg
Mischief Scissors
Source link: http://adsoftheworld.com/forum/exhibition/mischief_scissors
Nutri Balance: Husband
Source link: http://adsoftheworld.com/media/print/nutri_balance_husband
Softan Ultra: Wrestling
Source link: http://adsoftheworld.com/media/print/softlan_ultra_wrestling
Sharp – WMF
Source Link: http://www.funnyplace.org/show.php?id=8391#.UzKuffmSyAU
Utopolis, Group of Cinemas: Titanic
Source link: http://adsoftheworld.com/media/print/utopolis_group_of_cinemas_titanic
Ephone: Snakebite
Source link: http://adsoftheworld.com/media/print/philips_snakebite
Wolf Hot Sauce: Hand dryer
Source link: http://adsoftheworld.com/media/ambient/wolf_hot_sauce_hand_dryer
Kiss FM 97.7: Father
Source link: http://adsoftheworld.com/media/print/kiss_fm_977_father
Conclusion
Like it or not, advertisements are costly, so every single second is necessary to make a good impression to the audience. If you really want stand out in the crowd, then funny advertisements are worth a try. Today, humor in advertising is a constantly evolving feature of marketing.
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